29 Feb

The Phone is Ringing

Sen. Hillary Clinton's campaign played the national security card in a new ad that will get plenty of free air time across the cable news networks and Internet today. It echos the "red phone" ad that Walter Mondale used successfully against Gary Hart in the 1984 Democratic presidential race.

Key line: "It’s 3 a.m. and your children are safe and asleep... Something’s happening in the world... Who do you want answering the phone?"

Ben Smith calls it "the scariest ad of the cycle, one that echoes, in a soft-focus way, some of President Bush's 2004 campaign spots."

First Read: "Does it remind anyone of that LBJ Daisy ad? Ok, that's a little extreme… But it sure does raise the specter of fear. Of course, remember, primary voters are more likely to vote their heart than head, which may mean an ad like this won't be as effective as it would, say, in a general election."

Marc Ambinder: "Arguably, this is her best argument against Barack Obama, and yet it's taken her 13 months to make it so explicitly."

Update: Sen. Barack Obama's campaign took no time in responding with an ad featuring retired General Tony McPeak. Key line: "Barack Obama opposed this war in Iraq from the start, showing insight and courage others did not. And he's our best hope to restore our security and standing in today's world. The old Washington hands have let us down. We need a new leader to lift America."

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