30 May
News Corp to Track 2008 Donations
Rupert Murdoch's News Corporation "will soon be able to track and monitor online donations made to presidential candidates through its MySpace subsidiary, giving the media group an increasingly prominent role in the 2008 presidential election," the reports.
"This involvement in candidatesÂ’ fundraising is new territory for News Corp, which, until now, has limited its interest in presidential elections to media coverage via its print and broadcast outlets."
Each of the presidential candidates has been offered a "viral fundraising tool" which "can be used to raise money from grassroots supporters. MySpace is relaunching and improving the tool, and with the new version will be able to track how much money has been pledged to each candidate." In addition, "all the prospective candidates from both main parties have been offered MySpace tutorials to show their campaign teams how to create effective personal pages."
"This involvement in candidatesÂ’ fundraising is new territory for News Corp, which, until now, has limited its interest in presidential elections to media coverage via its print and broadcast outlets."
Each of the presidential candidates has been offered a "viral fundraising tool" which "can be used to raise money from grassroots supporters. MySpace is relaunching and improving the tool, and with the new version will be able to track how much money has been pledged to each candidate." In addition, "all the prospective candidates from both main parties have been offered MySpace tutorials to show their campaign teams how to create effective personal pages."
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Wednesday, May 30th, 2007 at 3:34 am under
