30 Aug
Cost of Campaign Biopics Slashed
Today, Sen. John McCain's campaign will begin distributing a new biopic that chronicles his time as a Vietnam POW, "drawing comparisons between his courage as a captive pilot and his abilities as a leader." The 12-minute movie is similar to one produced for McCain's presidential run eight years ago, but as the reports, the means of distribution have completely changed.
When McCain's first video was released in 1999, "50,000 VHS tapes were mailed to supporters at a cost of $65,000. When he created a biographical video for the Bush campaign, [Mark] McKinnon said, the production cost was near $100,000."
"Today's video cost just $5,000 to make and much less to distribute, thanks to digital video cameras, laptop editing software and the internet. McCain supporters in New Hampshire will receive a card in the mail with a web link to the video instead of a bulky tape."
When McCain's first video was released in 1999, "50,000 VHS tapes were mailed to supporters at a cost of $65,000. When he created a biographical video for the Bush campaign, [Mark] McKinnon said, the production cost was near $100,000."
"Today's video cost just $5,000 to make and much less to distribute, thanks to digital video cameras, laptop editing software and the internet. McCain supporters in New Hampshire will receive a card in the mail with a web link to the video instead of a bulky tape."
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Thursday, August 30th, 2007 at 3:05 pm under
